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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Data Ingestion and Modeling – Implementing Salesforce Customer Data Cloud

After connecting the data sources, next we ingest the data into Data Cloud. Before we…

Conclusion – Implementing a Customer Data Platform

The implementation process of a Customer Data Platform (CDP) is a complex yet essential endeavor…

Implement the Tracking Plan – Implementing a Customer Data Platform

Implementing a tracking plan on the client side typically involves integrating an Software Development Kit…

Prioritize Business Use Cases – Implementing a Customer Data Platform

Define and Design After selecting the CDP vendor, we begin the define and design phase.…

Document Business Use Cases – Implementing a Customer Data Platform

After the steering team is successfully created, the next step is to use the expertise…

Discovery Phase – Implementing a Customer Data Platform

The discovery phase of CDP implementation is a crucial step where you gather information, analyze…

Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-2

The first step in preparing for implementation is to define your objectives. Ideally, you would…

Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-1

Structure In this chapter, the following topics will be covered: Prepare for Implementing a CDP…