Risk Assessment and Mitigation Strategy – Implementing a Customer Data Platform
Identify potential risks and challenges associated with the CDP implementation. These may include data security…
Creating a Customer Data Strategy – Implementing a Customer Data Platform
Customer data strategy is the process of collecting, organizing, and utilizing data about your customers…
Prioritize Business Use Cases – Implementing a Customer Data Platform
Define and Design After selecting the CDP vendor, we begin the define and design phase.…
Evaluate and Select the CDP Vendor – Implementing a Customer Data Platform
There are tons of CDP vendors available in the market (see Figure 5.6). Choosing the…
Analyze the Current State – Implementing a Customer Data Platform
After documenting the business use cases, it is time to evaluate the current state of…
Document Business Use Cases – Implementing a Customer Data Platform
After the steering team is successfully created, the next step is to use the expertise…
Discovery Phase – Implementing a Customer Data Platform
The discovery phase of CDP implementation is a crucial step where you gather information, analyze…
Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-2
The first step in preparing for implementation is to define your objectives. Ideally, you would…
Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-1
Structure In this chapter, the following topics will be covered: Prepare for Implementing a CDP…