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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Data Bundles – Implementing Salesforce Customer Data Cloud

Data bundles serve the purpose of linking data source objects (data from various origins) to…

Points to Remember – Implementing a Customer Data Platform

Careful planning and thorough needs assessment are crucial for successful CDP implementation. Selecting the right…

Connect Data Sources to the CDP – Implementing a Customer Data Platform

To connect data sources to a CDP, you typically need to follow these general steps:…

Creating a Customer Data Strategy – Implementing a Customer Data Platform

Customer data strategy is the process of collecting, organizing, and utilizing data about your customers…

Analyze the Current State – Implementing a Customer Data Platform

After documenting the business use cases, it is time to evaluate the current state of…

Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-2

The first step in preparing for implementation is to define your objectives. Ideally, you would…

Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-1

Structure In this chapter, the following topics will be covered: Prepare for Implementing a CDP…