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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Identity Resolution – Implementing Salesforce Customer Data Cloud

Before we view the steps, we need to perform for identity resolution in Data Cloud,…

Introduction – Implementing Salesforce Customer Data Cloud

This chapter will walk you through the implementation steps for Salesforce Data Cloud. In the…

Store the Customer Data – Implementing a Customer Data Platform

Once the connections are established, your applications will start sending data. The customer data has…

Risk Assessment and Mitigation Strategy – Implementing a Customer Data Platform

Identify potential risks and challenges associated with the CDP implementation. These may include data security…

Evaluate and Select the CDP Vendor – Implementing a Customer Data Platform

There are tons of CDP vendors available in the market (see Figure 5.6). Choosing the…

Discovery Phase – Implementing a Customer Data Platform

The discovery phase of CDP implementation is a crucial step where you gather information, analyze…

Prepare for Implementing a CDP Solution–Implementing a Customer Data Platform-1

Structure In this chapter, the following topics will be covered: Prepare for Implementing a CDP…