Data Security – Data Security and Privacy
Structure In this chapter, we will cover the following topics: Data security Data privacy Data…
Segmentation – Implementing Salesforce Customer Data Cloud
Now, let’s move to the segmentation stage, which is the most important stage for marketers.…
Connecting Data Sources – Implementing Salesforce Customer Data Cloud
The next step is to connect the data sources with Data Cloud. Data Cloud provides…
Customer Data Activation – Implementing a Customer Data Platform
Once customer segments are created, the next step is to use the segments for customer…
Create a Tracking Plan – Implementing a Customer Data Platform
To understand how users interact with your product, it’s important to track their behavior, ensuring…
Risk Assessment and Mitigation Strategy – Implementing a Customer Data Platform
Identify potential risks and challenges associated with the CDP implementation. These may include data security…
Creating a Customer Data Strategy – Implementing a Customer Data Platform
Customer data strategy is the process of collecting, organizing, and utilizing data about your customers…
Prioritize Business Use Cases – Implementing a Customer Data Platform
Define and Design After selecting the CDP vendor, we begin the define and design phase.…
Evaluate and Select the CDP Vendor – Implementing a Customer Data Platform
There are tons of CDP vendors available in the market (see Figure 5.6). Choosing the…
Analyze the Current State – Implementing a Customer Data Platform
After documenting the business use cases, it is time to evaluate the current state of…