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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Introduction – Data Security and Privacy

In today’s digital age, where vast amounts of data are generated and shared every second,…

Activation – Implementing Salesforce Customer Data Cloud

The final stage is activation. We will use the segments created to send the data…

Connecting Sales and Service Cloud – Implementing Salesforce Customer Data Cloud

Perform the following steps to connect to Sales and Service Cloud: Under the Setup gear,…

Customer Data Activation – Implementing a Customer Data Platform

Once customer segments are created, the next step is to use the segments for customer…

Customer Data Segmentation – Implementing a Customer Data Platform

Segmentation involves identifying particular characteristics or actions that are common among a subset of profiles…

Store the Customer Data – Implementing a Customer Data Platform

Once the connections are established, your applications will start sending data. The customer data has…

Connect Data Sources to the CDP – Implementing a Customer Data Platform

To connect data sources to a CDP, you typically need to follow these general steps:…

Implement the Tracking Plan – Implementing a Customer Data Platform

Implementing a tracking plan on the client side typically involves integrating an Software Development Kit…

Create a Tracking Plan – Implementing a Customer Data Platform

To understand how users interact with your product, it’s important to track their behavior, ensuring…