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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Connecting Sales and Service Cloud – Implementing Salesforce Customer Data Cloud

Perform the following steps to connect to Sales and Service Cloud: Under the Setup gear,…

Connecting Data Sources – Implementing Salesforce Customer Data Cloud

The next step is to connect the data sources with Data Cloud. Data Cloud provides…

Setup and Administration – Implementing Salesforce Customer Data Cloud

Before we get started with the implementation, here is a recap of the necessary steps…

Introduction – Implementing Salesforce Customer Data Cloud

This chapter will walk you through the implementation steps for Salesforce Data Cloud. In the…

Points to Remember – Implementing a Customer Data Platform

Careful planning and thorough needs assessment are crucial for successful CDP implementation. Selecting the right…

Conclusion – Implementing a Customer Data Platform

The implementation process of a Customer Data Platform (CDP) is a complex yet essential endeavor…

Customer Data Activation – Implementing a Customer Data Platform

Once customer segments are created, the next step is to use the segments for customer…

Customer Data Segmentation – Implementing a Customer Data Platform

Segmentation involves identifying particular characteristics or actions that are common among a subset of profiles…

Store the Customer Data – Implementing a Customer Data Platform

Once the connections are established, your applications will start sending data. The customer data has…