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Data Security – Data Security and Privacy

Structure In this chapter, we will cover the following topics: Data security Data privacy Data…

Introduction – Data Security and Privacy

In today’s digital age, where vast amounts of data are generated and shared every second,…

Activation – Implementing Salesforce Customer Data Cloud

The final stage is activation. We will use the segments created to send the data…

Segmentation – Implementing Salesforce Customer Data Cloud

Now, let’s move to the segmentation stage, which is the most important stage for marketers.…

Calculated Insights – Implementing Salesforce Customer Data Cloud

The Calculated Insights feature empowers you to establish and compute multidimensional metrics based on the…

Identity Resolution – Implementing Salesforce Customer Data Cloud

Before we view the steps, we need to perform for identity resolution in Data Cloud,…

Data Bundles – Implementing Salesforce Customer Data Cloud

Data bundles serve the purpose of linking data source objects (data from various origins) to…

Data Ingestion and Modeling – Implementing Salesforce Customer Data Cloud

After connecting the data sources, next we ingest the data into Data Cloud. Before we…

Connecting Sales and Service Cloud – Implementing Salesforce Customer Data Cloud

Perform the following steps to connect to Sales and Service Cloud: Under the Setup gear,…

Connecting Data Sources – Implementing Salesforce Customer Data Cloud

The next step is to connect the data sources with Data Cloud. Data Cloud provides…